About


Hi, my name is Ammon Haggerty. I'm a multi-disciplinary design leader and technologist (code + design) working at the forefront of interaction design and machine intelligence. For more than a decade, I've been a thought leader for the emerging field of AI.

While at Microsoft, under the leadership of Blaise Agüera y Arcas, I was a part of the early Cortana and HoloLens teams, and developed concepts and prototypes for the coming revolution of intelligent services and agents powered by AI.

I co-led the 80 member global design team, and led the AI and personalization practice, at BCG's venture incubation group (BCG X). I helped build an innovation team around healthcare and med-tech before co-founding our first successful, corporate backed venture to emerge from the group.

I co-founded Formation (acquired by BCG), where I served as VP of design. We conceived of a new type of AI-powered, hyper-personalized loyalty program. Our product transformed customer loyalty, powering programs from Starbucks, United Airlines, and many others.

I'm currently guiding several companies and startups in shaping their AI strategies, alongside working on my own startup, Joinable. In my spare time, I'm exploring ways to harness generative AI for personal and creative projects.

I have extensive experience building and managing creative and technical product teams across all stages of the creation process. My entrepreneurial journey continually offers new opportunities for learning and personal development, affirming my commitment to lifelong learning. I am passionate about applying exceptional design to exceptionally hard problems.

Over the years, I've been fortunate to work with many amazing people at BCG X, Microsoft, Obscura Digital, Odopod, Quokka, and talented collaborators. I've always loved wearing many hats and have held roles like VP Product Design, Resident DJ, Creative Technologist, Design Director, Lead Developer, and Founder.

Occasionally my work is recognized, and over the years I've collected more than 50 prestigious honors, including multiple Communication Arts Annuals, Cannes Lion Awards, and Webbie Awards nominations. I also love exploring novel design solutions and have received eight UX design patents.

My personal mission is to leverage design and innovation to amplify human connection.

Outside my work, I love music and enjoy sequencing songs with energetic intention—successful attempts go here. My wife Laura introduced me to photography of the larger format film variety—I occasional post photos on Instagram. In my free time I spend as much time as I can with Laura and our two amazing daughters.