Hi, my name is Ammon Haggerty. I'm a multi-disciplinary design leader and technology innovator working at the forefront of interaction design. I have extensive experience building and managing creative and technical product teams across all stages of the creation process. As an entrepreneur, each new venture brings a wealth of learning and personal growth—I'm a lifelong learner. I am passionate about applying exceptional design to exceptionally hard problems.
My personal mission is to leverage design and innovation to amplify empathy and empowerment.
I'm a co-founder of Formation, which makes enterprise loyalty software used by Starbucks, United Airlines, and many other global loyalty leaders. While at Formation, I led our design team across product, marketing, and R&D to drive our vision of a product that understands and serves customers along their unique journey.
Over the years, I've been fortunate to work with many amazing people at BCG/Digital Ventures, Microsoft, Obscura Digital, Odopod, Quokka, and some others. I've always loved wearing many hats and have held roles like VP Product Design, Resident DJ, Creative Technologist, Design Director, Lead Developer, and Founder.
Occasionally my work is recognized, and over the years I've collected more than 50 prestigious honors, including multiple Communication Arts Annuals, Cannes Lion Awards, and Webbie Awards nominations. I also love exploring novel design solutions and have received eight UX design patents.
Outside my work, I love music and enjoy sequencing songs with energetic intention - successful attempts go here. My wife Laura introduced me to photography of the larger format film variety - you can find some old photos on Flickr or some new ones on Instagram. In my free time I spend as much time as I can with Laura and our two amazing daughters.