When margins matter more than meaning: design’s ethical exodus
“We need to drive a 50% uplift in donut sales across our core target demographics,” the head of marketing declares to the head of design. “We need it before the Q3 earnings call... or heads will roll.”
As an aspiring designer and technologist, I envisioned my future self leading a formidable creative team. We’d tackle significant, meaningful challenges with our creative brilliance. In my mind’s eye, we’d be the vanguards of industry, architects of a better world. Together, we’d usher in an era of conscious capitalism, where rising tides would elevate our collective society.
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