First Ascent

Web-based extreme sports reality show from 1999

Quokka was a startup from the late 90's that was attempting to reinvent sports coverage on the web. We created a first-person view into the athlete's world with helmet mounted cameras, biometric sensors, satellite connections, and a bunch of augmented storytelling. It was an exciting time, albeit a bit early, to explore cutting edge ways to stream live content through the internet.

After working with established events (Olympics, America's Cup, Moto GP, and others), we were given the opportunity to create our own live immersive event. Our Product Manager/Producer, John Climaco, a world-class mountain climber at the time, and was connected to some of the greatest living climbers. He came up with the idea of bringing a handful of of the best climbers to the most remote mountain range on the planet, the Karakoram range, split off into teams, and climb as many peaks as possible — naming each mountain as the reward for a first ascent. The idea was crazy, and brilliant. It was essentially an extreme sports reality show.


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