A brief history of my software startup
In May of 2015 I met with the executive team at Starbucks to share my perspectives on personalization — an assemblage of ideas from my experience in digital marketing, work on Cortana and intelligent agent services at Microsoft, and envisioning the future of health care for Kaiser Permanente. As Design Director of BCG X (then DV), I was joined by other BCG heavyweights to pitch a unique working relationship and business opportunity. The thesis of BCG X is to leverage BCG's business network with corporate backed venture funding — ensuring both healthy financial incentives and a solid first customer for the new startup. The Starbucks team valued our approach and could see the potential of being both the customer and investor. We secured our Series A funding round, raising $30m, in February of 2016, led by Starbucks and B Ventures.
Our team began as a collaboration between our CEO Christian Selchau-Hansen and myself. I brought in two of the most capable innovators I've had the pleasure to work with, Jason and Ryan Hickner — brothers who form the mythical unicorn unity of world-class design and deep engineering skills. The four of us became the founding team and set off to build a scalable, enterprise-grade software platform that could deliver individualized, gamified offers designed to drive new and beneficial customer behaviors.
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