Information overload and some ideas to fix it
Customer attention is an increasingly scarce commodity with little being done to address notification fatigue. None of the current mobile or desktop operating systems are designed to adequately handle the exponential increase of real-time notifications coming in from social apps, recommendation services and intelligent personal assistants, let alone next-generation capabilities such as anticipatory search and the Internet of Things. Moving forward, notification-rich services will only succeed with the creation of a centralized, intelligent, and configurable notification management service.
Information Overload (IO), a well-known problem of our time, is in large part a side effect of technology and a global competition for users’ attention. Some of its related topics and buzzwords include: the interruption epidemic, information pollution, social media fatigue, notification fatigue, continuous partial attention, internet addiction, and infoglut. The problems and dangers of IO are well documented, but little progress has been made to reduce their effects. A growing number of computer and smartphone users dislike the current state of information pollution, but have no easy solutions other than to opt out from services entirely.
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